10 Marketing Tips for First Time Authors
Start a website with a blog on it. Post regularly. I recommend daily. Blog around the subject of your book. My favorite platform is Wordpress. You can get a free template or pay a few bucks for an upgrade (which I recommend). Buy a domain - dot com is best. You can start doing this even a year before launching your book.
Get a Facebook and Twitter profile and connect it to your blog, so that each time you upload a post, a message appears on your social profiles. Make new connections. Like and retweet other people’s stuff that you find valuable. Run promotions to get new readers.
Get a seal for the cover. Try to get your manuscript reviewed or even awarded a prize before publishing. This way you can publish it with this distinction on its cover. I love Readers’ Favorite for what they offer in this department.
Solicit reviews - once your book is out - get as many Amazon reviews for your book as possible. 20 look good. 50 look excellent. You can do this via giveaways on LibraryThing or through storycartel or via book review swap with other authors (Readers’ Favorite offers one). You can also contact top reviewers on Amazon.
Do a virtual blog tour. I’ve used Pump up your book and Orangeberry Book Tours. The results are not immediate but it gets you out there and who knows, maybe the New York Times will pick you up!
Do a book launch at your local library/book store/ hairdresser’s. Get some people together, offer a few snacks, discuss your work, sell your books!
Do a press release. There are plenty of free resources but I recommend using one of the big guys’ services. I use PR Newswire, iReach. It’s best to be able to write that the book has received an award or five star reviews and things like that.
Make an appearance on book fairs. Get your book out there - for a relatively small fee you can have your book represented at the largest book fairs in the world. It might be picked up by foreign publishers and you will be able to sell foreign rights! Foreword Reviews and the American Collective Stand both offer such services.
Niche marketing. If you’ve written a book whose plot takes place on a cruise ship, market it to cruise ships! If you’ve got a book about eggs, market it to your local farmers. Find places in which you are one of the few books on display.
Celebrate! Make sure you celebrate every success! Got your first review? Celebrate! Got an award? Big time event! Has your book been picked up at a book fair? Open that bottle of bubbly. Have you made a deal with your local bookstore? Celebrate again!
Alinka Rutkowska has created a tale that will appeal to children, which teaches about choices, and encourages communication and sharing. Rating: 5.0 stars from Readers’ Favorite Reviews.
Embark on a one-of-a-kind, unprecedented, breathtaking adventure with Maya and Filippo as they travel around the globe on board the “Fun Princess” — a cruise ship full of surprises. Discover their fascinating ports of call, find out what the local customs and traditions are, join the kids in activities at sea, and explore the remarkable world they create through the power of their positive outlook.
This time the kids spend a day on board the Fun Princess. They become junior chefs at sea and learn how to bake a cake. Maya and Filippo discover how trying out different recipes gets them closer to creating the perfect dessert. They also discover the power of sharing.
Buy Now @ Amazon
Genre - Children's Picture Book
Rating – G
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